Events offer an excellent opportunity to create connections, strengthen existing ones, have fun, teach, or learn new things. They are unique moments that are unlikely to be repeated. Naturally, they can be photographed with a cell phone, but having the presence of a professional photographer dedicated to capturing the best moments makes all the difference. Not only for your portfolio but to strengthen relationships with your partners and participants, as it makes them feel seen and valued, helping to attract new ones in the future. Instead of seeing event photography as an expense, why not see it as an investment? Below are some examples of people who believe in this idea.